ANHS Economics

APT Value Accrual

Every .whop name registered creates APT demand. Every renewal creates recurring APT demand. Every transaction through a .whop name generates a protocol fee. At 21 million potential .whop names, ANHS is the largest APT value accrual mechanism in the Aptos ecosystem.

Architecture Overview

ANHS sits as a layer between user-facing products (.whop names, .poly names, .decibel names) and Aptos Name Service (ANS) at the infrastructure level.

User: max.whop
  ↓
WhopRegistry contract: max.whop ↔ 0x3f2e...
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ANHS contract: manages whop.apt parent domain, fee routing, burn mechanics
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ANS contract: max.whop.apt ↔ 0x3f2e... (native wallet resolution)

The user sees max.whop everywhere in Whop products. External wallets see max.whop.apt and resolve it through standard ANS. The .apt suffix exists only at the infrastructure layer. It is a transport detail, not a user-facing string.

Fee Structure and APT Mechanics

Every event in the ANHS lifecycle generates APT demand. The routing at each stage:

TLD Registration (one-time)

Companies pay 1000 APT to register a TLD (.whop, .poly, .decibel, etc.).

What ANHS treasury APT is used for: Infrastructure maintenance, IBE committee operations, secondary market development. Long-term, governance can redirect treasury APT to other uses.

Per-name Minting

Users pay approximately 1 APT for a 5+ character name (or more for shorter names. See length pricing below).

At 21 million .whop names minting at 1 APT each: 21 million APT in mint demand, of which 6.3 million APT is burned.

Annual Renewal

Users pay approximately 0.5 APT/year to renew their .whop name.

At 21 million .whop names renewing at 1 APT/year: 21 million APT in annual renewal demand, of which the burn portion is removed from circulation permanently. This is recurring demand that happens every year for every active name.

What happens to lapsed names: If a user doesn't renew within a grace period, their name is released to the secondary market (the Whop Appstore). Another buyer can purchase it. The purchase fee follows the same split as initial minting.

Secondary Market Trades

ANHS charges a 5% royalty on all .whop name secondary market sales.

High-reputation names accumulate significant secondary market value. A .whop name with 24 months of verified Reclaim-attested trading history and a 1.9 Sharpe is a valuable asset. The name represents a portable, verified professional identity. A signal caller who builds a following under alpha.whop has built real brand equity in that name.

1 Bip Transaction Fee

Every payment, subscription, vault distribution, indicator earnings payment, and Content Rewards distribution that routes through a .whop name generates a 1 basis point (0.01%) protocol fee.

At $691M current annual GMV on Whop: 1 bip = $691,000/year from existing flows alone. As Whop scales, this fee scales directly with platform volume.

Alternative: tiered fee structure based on account tier (higher-tier .whop names earn lower fees on their transactions in exchange for a higher upfront cost).

Length-based Pricing

Short names are scarce and valuable. Pricing is kept accessible for the mass market:

At current APT prices, the base 1 APT registration makes .whop names accessible to every Whop user. Short names command a premium but remain affordable compared to ENS.

Reserve auctions for short names: 3 and 4 character names go through an auction period before becoming available at the listed price. This prevents sniping and ensures competitive price discovery for premium names.

The 20 Million User Launch

The most important go-to-market decision in ANHS: existing Whop users get their username reserved as their .whop name for free, for one year, on launch day.

Mechanics:

• ›Whop holds a list of all 20 million active account usernames
• ›On ANHS launch, these usernames are minted as .whop names , such as max.whop, in a single batch mint operation
• ›The corresponding .apt names (max.whop.apt) are minted on ANS simultaneously
• ›Users are notified of their free name and prompted to confirm/activate it
• ›After one year, if not activated/renewed, the name goes to the secondary market

Why this matters:

• ›Day one of launch: 20 million .whop names exist onchain. Instant ecosystem legitimacy
• ›Every Whop user has a digital identity on Aptos without taking any action
• ›The secondary market immediately has value because lapsed names from inactive users become available
• ›APT demand from the 20M initial mints is meaningful: even at a subsidized or zero-fee structure for the batch, renewal demand starts at month 13 for all active users simultaneously

Initial launch mechanics: Whop mints 21M names for all existing users. Users get a free claim window. Unclaimed names go to auction. All initial mint names expire after 1 year, at which point they come to market at standard pricing. Whop's minting cost is structured as a promotional allocation, with Aptos Foundation co-funding as part of the distribution partnership.

Other Aptos Projects Using ANHS

ANHS is not a Whop-exclusive product. The same infrastructure is available to every Aptos project.

When Polymarket launches .poly:

• ›Polymarket pays 1000 APT to register the TLD
• ›Their users get .poly names
• ›Those names are indexed in the same identity graph
• ›QVAC can reason across both .whop and .poly identities
• ›Cross-platform identity correlation becomes possible

When Decibel launches .decibel:

• ›Decibel's traders get verified onchain identities
• ›The Decibel trading leaderboard can publish verified .decibel names to Whop Explorer
• ›Attribution between Decibel perps and Whop spot positions becomes trackable

Every new TLD registration adds 1000 APT to the burn/treasury split. Every new user from a new project adds to the annual renewal demand.

The case to Aptos Foundation: ANHS is the largest realistic path to onboarding tens of millions of users to ANS. No individual project competing with Whop's distribution can achieve this scale independently. Co-marketing the .whop launch as an Aptos Foundation initiative creates the narrative: "Aptos gives every Whop user a digital identity."

The Whop Appstore for .whop Names

A dedicated Whop Appstore web app (browser-based, attached to your Whop page) for browsing, buying, and selling .whop names on the secondary market. Like Content Rewards, it is a Whop Appstore app, not a native mobile app.

What it shows:

• ›Available names (recently expired, never registered, released from inactive accounts)
• ›Recently sold names with sale prices (price discovery)
• ›Names currently listed for sale by owners
• ›Trending names (based on associated .whop identity activity. A signal caller with a growing following has their name trending)

Why this warrants its own app:

• ›Name trading has different UX needs than signal group subscriptions
• ›The buyer persona is different (brand buyers, speculators, professional traders building identity)
• ›A dedicated app signals that .whop names are a real asset class, not just a username system

Wallet Resolution. The Honest Challenge

Until Petra, Backpack, Rumble Wallet, and other Aptos wallets support the ANHS resolver, .whop is a product-internal identity layer, not a true cross-platform onchain name.

The three paths to full wallet resolution:

Path 1: Push wallets to support the ANHS resolver standard Work with Petra, Backpack, and Rumble Wallet to add a resolver plugin. When a Petra user types max.whop, the wallet queries the WhopRegistry contract and resolves it. Publish an open standard. Any TLD registered in ANHS gets wallet resolution for free once the standard is adopted. Timeline: 3-6 months if prioritized.

Path 2: Request special registry status from Aptos Labs Explore whether ANHS can be recognized as a parallel TLD under the ANS resolution standard at the Aptos Labs level. Outcome: max.whop resolves natively as an Aptos name without any wallet plugin. Timeline: dependent on Aptos Labs' roadmap and governance.

Path 3: Own the resolver, pursue wallet support in parallel Ship today with .whop as product-internal identity. max.whop.apt is the external-facing name that resolves in current wallets. Pursue Path 1 and 2 simultaneously.

The right approach: Path 3 first (ship now), Path 1 simultaneously (wallet partnerships don't block launch). Path 2 is a bonus if Aptos Labs wants to formalize the relationship.

ANHS as Aptos Ecosystem Infrastructure

The value proposition to Aptos Foundation is simple:

Current ANS situation: A functional name service with limited adoption. Most Aptos users don't have .apt names because there's no consumer product that makes having one valuable.

What ANHS changes: Whop has 21 million users. For many of them, registering a .whop name will be their first APT purchase. A $5-50 entry point. Every .whop name registration also creates a .apt name. The 20M user batch mint on day one would represent the single largest ANS adoption event in the network's history.

APT demand from ANHS at scale:

• ›21M names × 1 APT initial mint = 21M APT one-time
• ›21M names × 1 APT/year renewal = 21M APT/year recurring (for active users who renew)
• ›1 bip on $691M GMV = 6,910 APT-equivalent/year from existing flows
• ›Secondary market activity (hard to estimate, but premium names trade significantly)

The total APT demand from ANHS alone. Without the exchange, without the feed, without the vaults. Is meaningful at the network level. With all Whop products running on the same infrastructure, it's a significant fraction of APT's total demand picture.

Partial Product Auctions. The .whop Names Innovation

A feature unique to ANHS that no existing name service offers: partial product auctions via .whop names.

What this means: Instead of selling a full subscription at a fixed price, businesses and indicator sellers can auction access to partial products. Examples:

• ›

  A signal caller auctions the right to be in the first 10 copy slots at a premium price. Lower latency than other followers. You get in the copy queue before anyone else. The auction happens under their .whop name. The smart contract allocates the slot to the highest bidder.

• ›

  An indicator creator auctions early access to a new strategy version before the public launch. The bidder gets the indicator's full backtest dataset and early execution advantage for a period before it's publicly available. The auction is under the creator's .whop/strategy-name-v2 identifier.

• ›

  A vault manager auctions limited vault capacity. The vault has a maximum capital capacity for optimal performance. The last N vault slots are auctioned rather than allocated first-come-first-served.

The .whop name as the auction anchor: Every auction is permanently attributed to the creator's .whop name onchain. The auction history. What sold, at what price, to whom. Becomes part of the .whop identity's onchain record. A creator with a track record of successful auctions (high bids, buyers who renewed) has demonstrated verifiable market demand.