Creator-built primitives on Whop (indicators, trading algos, course modules, agents, written content, white-label templates) aren't just products for a single creator's community. They're IP that other creators will want to study, remix, extend, and relaunch. As Whop pushes toward millions of creators monetizing increasingly composable digital work, a question naturally follows: how should this IP be shared, and how does the original creator stay compensated when it is?
That's why, alongside the Whop Indicator Marketplace, PropWhop attribution infrastructure, and the module marketplace, Whop is introducing a new onchain license for creator IP: the Perpetual Attribution License (PAL). The goal is to keep creator work transparent, remixable, and composable from day one, while ensuring the original creator is compensated every time their work is used commercially, forever.
| Creator IP | What it earns under PAL |
|---|---|
| Indicators and trading algos | Royalty on every commercial deployment or fork of the strategy |
| Course modules and educational content | Royalty on every resale, white-label reuse, or derivative course |
| Agents and automated workflows | Royalty each time the agent is embedded in a paying product |
| Written content (research, playbooks, newsletters) | Royalty on every paid redistribution or inclusion downstream |
| White-label templates and module marketplace primitives | Royalty on every commercial instance spun up from the template |
This is what turns creator IP into a new monetizable asset class. For product designers, developers, writers, and creators of every kind, the default today is trading time for money, make something, sell it once, start over. PAL flips that. A valuable indicator, course module, agent workflow, or piece of written content is built once and then earns in perpetuity, every time it is used commercially by anyone, anywhere. The creator captures the long tail of value their work creates rather than watching it get absorbed by downstream platforms and remixers. Compare this with Instagram, where the IP a creator publishes is effectively owned by the platform and the platform rent-seeks and gatekeeps the value downstream at the expense of the original creator and the collaborators who helped build it. PAL inverts that arrangement, compensation follows the work for as long as the work is useful, and the asset compounds across derivatives instead of resetting at each remix.
How the Perpetual Attribution License Works
Unlike Aptos's Innovation-Enabling Source Code License, which converts to fully permissive Apache 2.0 after four years, PAL is designed for a different economic unit. A creator's IP doesn't have a natural "sunset" the way protocol-level research does. A good indicator, course, or template earns over years, sometimes decades. PAL reflects that.
Publicly viewable immediately. Anyone can read, audit, study, or remix the work from the moment it's published.
Personal and non-commercial use is permissive. Research, education, internal proofs-of-concept, and solo learning are always free.
Commercial use triggers a programmatic royalty. The royalty flows to the original creator, enforced by a Move module at the point of sale or deployment. No opt-in, no paperwork, no collections. The license is the smart contract.
Derivative works inherit the license. When Creator B remixes Creator A's work, B can charge their own royalty on the derivative, and A still gets paid whenever B's work is used commercially. Royalties compound through the chain of remixes.
The creator sets the terms at publish time. Flat fee, revenue percentage, streaming per-use, exclusive or non-exclusive, Whop-only versus open. All encoded in the Creator Object and enforced onchain.
PropWhop's content fingerprinting is the enforcement layer. Unauthorized commercial use is surfaced by attribution infrastructure, and CRIF (the Content Rewards Insurance Fund) routes compensation back to the original creator. This is the creator-economy equivalent of what Aptos does at the protocol layer: the work is open, but commercial use carries structured, programmatic obligations.
Structured Collaboration
For creators who want to negotiate outside the default royalty, PAL supports four patterns.
Whop-exclusive carve-outs. Reduced or zero royalties for derivatives that stay within the Whop ecosystem, encouraging internal remix culture while charging full rates for external commercial use. Analogous to Aptos's "Additional Use Grant" for apps built exclusively on Aptos.
Direct licensing deals. Creators can negotiate directly for bulk rights, white-label deployment, enterprise access, or exclusive windows.
Community licensing. Whop communities can collectively license bundled creator IP for their members, with royalties distributed by smart contract.
Advancing Creators, Empowering the Ecosystem
Since Whop's earliest days, creators have been composing, remixing, and relaunching each other's work without a clean attribution and compensation layer. PAL is that layer. By pairing Whop's creator tooling with a programmatic attribution license, Whop sets a clear path for how creator IP is shared, adopted, and extended in a way that sustains both the original creator and the derivative ecosystem that builds on them.
Legal Disclosure: the above is a summary and is subject in all respects to the full text and terms of the Perpetual Attribution License.
The License
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PERPETUAL ATTRIBUTION LICENSE (PAL)
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Copyright © the Creator (as identified in the Creator Object
attached to the Licensed Work on Aptos).
License framework modeled in part on the Aptos Innovation-
Enabling Source Code License and the Business Source License.
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1. DEFINITIONS
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"Licensed Work" shall mean the work of authorship, whether
source code, educational content, indicator logic, module
template, trained model, written material, media, or any other
creative output, made available under this License, as
indicated by the Creator Object attached to the work onchain.
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2. GRANT OF RIGHTS
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The creator identified in the Creator Object (the "Licensor")
hereby grants you the right to view, study, copy, modify,
create derivative works, and redistribute the Licensed Work
solely for personal, non-production, and non-commercial use
for your internal purposes. Without limiting the generality
of the foregoing, you may not use the Licensed Work (or any
information or output therein) in any revenue-generating
product, service, or offering without triggering the royalty
obligations set forth below.
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3. ROYALTY OBLIGATION
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Any commercial use, production deployment, resale,
redistribution for compensation, or inclusion of the Licensed
Work or any derivative thereof in a revenue-generating product
or service shall automatically trigger royalty payment to the
Licensor, at the rate, cadence, and structure specified in
the Creator Object, enforced programmatically by the PAL Move
module on the Aptos protocol. Royalty flows are non-
discretionary and occur at the point of sale, deployment, or
use as defined in the Creator Object.
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4. DERIVATIVE WORKS
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Derivative works of the Licensed Work are themselves subject
to this License and shall inherit the royalty obligation to
the original Licensor. A creator of a derivative work may
specify their own additional royalty in a new Creator Object
attached to the derivative, which shall be additive to, and
shall not displace, reduce, or supersede, the original
Licensor's royalty. Royalty obligations compound through the
chain of derivatives, and each upstream Licensor is
compensated on downstream commercial use.
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5. TERM
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This License does not expire. The royalty obligation persists
in perpetuity until the Licensor voluntarily releases the
Licensed Work into the public domain via the release function
of the Creator Object, or transfers the Creator Object to
another party (in which case royalties flow to the new
holder).
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6. ADDITIONAL USE GRANTS
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The Licensor may designate Additional Use Grants in the
Creator Object, for example, royalty-free use within the Whop
ecosystem, discounted rates for specified counterparties,
exclusive licensing windows, or carve-outs for specific
derivative categories. These grants are enforced by the PAL
module and publicly visible onchain.
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7. ENFORCEMENT
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PropWhop's content attribution and fingerprinting
infrastructure shall be the default mechanism for detecting
unauthorized commercial use. Unauthorized commercial use
automatically terminates your rights under this License with
respect to the Licensed Work and all derivatives, and may
trigger CRIF (Content Rewards Insurance Fund) recovery
procedures in favor of the Licensor.
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8. NOTICE REQUIREMENT
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All copies and derivative works of the Licensed Work must
conspicuously display the Creator Object reference and this
License.
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9. TRADEMARKS
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This License does not grant you any right in any trademark or
logo of the Licensor, Whop, or their affiliates.
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10. DISCLAIMER OF WARRANTIES AND LIMITATION OF LIABILITY
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TO THE EXTENT PERMITTED BY APPLICABLE LAW, THE LICENSED WORK
IS PROVIDED ON AN "AS IS" BASIS. LICENSOR HEREBY DISCLAIMS
ALL WARRANTIES AND CONDITIONS, EXPRESS OR IMPLIED, INCLUDING
(WITHOUT LIMITATION) WARRANTIES OF MERCHANTABILITY, FITNESS
FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND TITLE. TO
THE FULLEST EXTENT PERMITTED UNDER APPLICABLE LAW, LICENSOR
SHALL NOT BE LIABLE TO YOU OR ANY OTHER PERSON FOR ANY LOST
PROFITS, LOSS OF REVENUE OR BUSINESS, COST OF COVER OR ANY
INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES OF ANY KIND AND
NATURE.
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